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These writing lessons have helped me launch products and side projects that stand out in crowded markets, sell thousands of copies of books, publish articles in The New York Times, Forbes, and Harvard Business Review, create podcasts that climb the Apple Podcasts charts, and grow my career from CMO to CMO in four years. Good writing sells with words, so it must be clear, intelligent and understandable. When the above copy is clever, it is not too exaggerated or difficult to understand. Smart, yes. Encoded? No. My 10 drafting laws. Use them at your discretion. * Well, 9 now because a Twitter account went with 9 and here is the screenshot. And since today my 33. The birthday is, I`m starting the laws of writing for $33 for today only June 9, 2020*** I`ve never been a math guy, so a few years ago I gave up spreadsheets and decided to study direct marketing and learn copywriting. It was the best decision of my career. A few weeks ago, he published a short video course on writing called The 10 Laws of Writing.

There were a lot of good things in the course, so for the sake of sharing, this article offers my content notes as well as some follow-up comments. A good example of strong copywriting, Dave notes, is this classic Rolls-Royce ad: Most brands try to capitalize on visual content marketing, which, while cleverly designed for a modern audience, relies too much on the visual aspect compared to what`s written. If your copywriting is, no matter how amazing your visuals are, your message will always fall flat. Honestly, it caught my attention because your caption said 10 laws, and the huge picture had 9 laws, so I thought “wow Dave, touch my friend” – a great list anyway, writing while I talk worked great on my blog and newsletter!! If a picture is worth a thousand words, imagine how powerful your newsroom must be to fascinate an audience regularly devoured by bright, “strong” and colorful images, videos, GIFs and other images. Dave notes that good copywriting should make you feel different from other types of marketing. And in addition to the 10 laws of writing, you can also get my 7 messaging secrets. I made another 40-minute video (and slides) that you can get as well. And here I share the exact email scripts and the process I use to write product enrollment emails, welcome emails, return emails, referral emails, and more.

This is the best way to see some of the laws of writing in action (since people usually want examples). But you can literally steal my ideas from the game since you get all this content and use it for your own emails. This is a separate quote that you can get. The easiest way to do this is to show that you are human, make mistakes, and actively look for a way to solve existing problems. Correct your mistakes in advance instead of hiding them to build brand authenticity and trust. Don`t try to falsify data, information, or reviews to put your brand in a good light. Be honest and tell your customers where you`re missing out and how you`re trying to be better for them. I`m serious.

This is not a clickbait. These are both possible (and actually become easy) if you can become good at writing. Perhaps the fact that they only shared 9 laws instead of 10 is a lesson in itself. Something in people won`t read everything you write, and all that matters at the end of the day is which of your words they actually heard/memorized/influenced. In short, no one believes in case studies. What for? Well, you do them. You ask one of your in-house writers to write a sparkling showcase of a “happy customer success story” that, while possibly true, makes it seem like you`re tweaking all the mistakes and true customer feelings. First, let`s look at some basic rules of what makes a good copy. For this, we turn to Dave Gerhardt, who published his “10 laws of copywriting”: People want to work with a brand that shares their values. Whether it`s a social, business, or political value, a belief statement that comes directly from your brand shows that you have a belief system or set of beliefs that the brand as a whole adheres to, even if the people who work for the brand have different personal views.